More Than A Cheerleader: Why I Started Sports Momma

GENERAL

Stacey Johnson

7/18/2025

If you’ve ever sprinted from one game to the next, yelled yourself hoarse on the sidelines, or juggled snacks, rosters, and weekend tournaments like a full-time job — then you’re my kind of momma.

I didn’t set out to build a brand. I was just doing what I loved: showing up for my kids. From early morning practices to late-night drives home, I was there — cheering, helping, organizing, supporting. I wasn’t trying to make a statement; I was just living the role that came with being a sports momma to the fullest.

But somewhere along the way, I realized something.
We — the moms in the stands, behind the scenes, and holding it all together — deserve something of our own. Not just t-shirts for one sport or one season, but gear and gifts that celebrate everything we do across every sport our kids play.
That’s where the Sports Momma product line was born.

Then came the deeper part: the moments where I couldn’t cheer or coach or fix things — when all I could do was pray. Not every game is easy. Not every season goes the way we hoped. And sometimes, the only strength I had left came from sitting still and whispering a prayer. That’s why I wrote Prayers from the Sidelines. It’s a book for those quiet, powerful moments that only another sports momma truly understands.

Truthfully, I didn’t think I’d share any of this. But my husband, Greg — who’s been my biggest supporter from day one — reminded me that there are moms out there just like me. And maybe, just maybe, this is something they’ve been waiting for.

So whether you’re here for the book, the gear, or just to know you’re not in this alone — thank you for being here.
Let’s keep showing up, lifting each other up, and raising champions on and off the field.

You belong here.